Outline of "When Animals Go AWOL"

I. Animal Escapes (Immediate news)
- how many? how often?
- how severe?
- specific examples

II. Public Image Problem
- how zoos are addressing it
- other PR issues zoos are dealing with

III. History of problem
- previous repsonses
- pressure from animal rights groups

IV. Reponses
- media
- policymakers
- activist groups
- public

V. Zoo's Reponse
- disclosure
- data of event (provides context)